Monday, 14 December 2009

Tories Win, Tories Bloggers Lose?

After a quiet christmas for bloggers and blogging we all know that we can expect the bloggersphere to go mad during the general election campaigning period upto March or May.

At the moment the Tory bloggers are at the top and will be for the foreseeable future. However I think this may change if the Conservatives win the general election. It won’t be instant just a gentle drifting away to the independent/non-partisan blogs that are critical of the government (i.e. a Conservative government).

The problem for the Tory blogger is that there will be a settling in period, an uninteresting period for the Tories, not as controversial and some public slack. During this time the Labour party will be electing a new leader. There may be a number of interesting internal battles at this time within the Labour party. The details of which will be better reflected by the Labour bloggers.

At some point the government will inevitably trip up and those Tory bloggers that are critical or fairly report the situation will do well and shall remain popular. Those that defend the situation even if it is clearly wrong in the voter’s eyes will lose some readers.

I expect the critical Labour, Lib Dem blogs and others to slowly improve their readership numbers too (but not by as much as non-partisan bloggers) not through any great growth in support for these parties but because people who are not happy with government policy will turn to these blogs as they will be more critical.

So obviously if you’re a Tory blogger you will want the Tories to win the next general election but I do believe this could affect the rankings of some.

On the other hand if there is a hung parliament, then frankly I have no idea how this will affect the popularity of blogs other than providing many more issues for bloggers to tackle.

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